Wine and architecture - Jaroslav Fragner Gallery
Architect: Aulík Fišer architekti, Jakub Fišer
Cooperation: Matěj Špaček, Jakub Herza
Address: Betlémské náměstí 5a, Praha
Date: 12/2013 - 01/2014
Photo: AI photography, Aulík Fišer architekti
This project was an attempt to design an exhibition for everyone. Buildings many times published in professional media can be reviewed in a compact form here, all of them presented as part of the wine culture and within the context of the place of origin. A unified linear graphic design of drawings on walls, samples of terroir and bottles from wineries. Wine tasting is included in the entrance fee.
Dan Merta, the curator of the exhibition with whom we had long and passionate discussions on its concept, once wrote for the A2 magazine (No. 46/2007): „To attract an audience, an exhibition should meet several essential goals. Kristina Feireiss, the founder of the Berlin Aedes Gallery, perfectly formulated this starting state when preparing the exhibition strategy for the Netherlands Architecture Institute (NAI) she headed from 1996 to 2001: It should contain information, confrontation, provocation, stimulation, and fun…. It is legitimate to ask.…whether a minimalistic-historical concept of a draft, a model perhaps complemented by a photograph is not enough. I think that this position is more appropriate for working with historic material. Contemporary architecture should be presented in the form of essences, concepts, and playing. Audience or visitors must be drawn in, space must be created for associating, and their response should be expected then.”